Sales of gluten-free products at France’s large-scale retailers have grown tenfold since 2008 to hit €27 million (US $37.1 million) last year, said Brigitte Jolivet, president of AFDIAG, the French association for people with gluten sensitivities.
The industry now points to neighbouring countries like the UK and Italy, where the market for gluten-free products is already worth ten times as much, as evidence that there is vast potential for future growth.
“It is changing from a niche market to a mass market,” says Coralie de Rozières, the head of gluten-free products at Nutrition & Santé, France’s leading manufacturer of gluten-free products.
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