Motoblouz CEO Thomas Thumerelle, who employs 45 people at his plant at Carvin in the northern Pas-de-Calais region, was so delighted he took out a quarter page ad in national daily Liberation on Wednesday, titled “Thank you Mr President – for having used our helmet for your personal protection”.
“We salute your choice of a French-made helmet for your scooter outings,” the ad continues. “And you will find other models on our website for your future escapades".
Thumerelle said presidential exposure of their product meant they had completely sold out – they normally sell 20,000 “Dexter” helmets a year but had sent out 1,000 within 24 hours of the Closer revelations.
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