Saturday, 28 February 2015

A profitable tin of peas (or a can of worms?)

A common sight on the supermarket shelves are tinned vegetables and prominent amongst them are the Bonduelle brand. The French company has posted record sales in Russia, despite the embargo placed on western imports by the Putin government. For some reason canned goods are exempted from the ban and families are buying them because they keep for years - important when you don't know what's ahead.
Probably as important is the fact that Bonduelle actually has two factories in Russia and uses local produce. An  example of the "modialisation" feared by some and promoted by others - a French company exporting its expertise (and arguably jobs) and repatriating its profits (unless they are based in Luxembourg!).
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