The low-cost brand owned by Renault is the best selling new car choice for French private buyers. More than 60000 Sanderos and Dusters have already left the showrooms this year. Starting from scratch in eastern Europe the cars have been on sale in France since 2004 and have made spectacular inroads into the market; now 1 new car in ten bought by a private motorist is a Dacia.
The strategy has been to keep prices down but offer few options, spend little on marketing and offer no discounts - the latter a reason why the fleet buyers still shun the brand. There was a time we laughed at Lada, scoffed at Skoda but they were popular, now maybe the Dacia Duster will join the ranks of low-cost legends.
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