The organisers of the Tour de France have signed an agreement with a Chilean wine producer as the "official wine of the Tour". This has angered French vintners who feel that it is disloyal to ignore a prestige local product in France's most prestigious sporting event. In fact advertising restrictions in France mean that no alcoholic drinks can be advertised on TV so the wines will only be seen on screen in the stages which pass through neighbouring countries.
Perhaps the thing the French wine industry has missed is that the Chileans offered more money for the worldwide exposure. The Tour is a commercial sporting event and sponsorship inevitably goes to the highest bidder.
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