Sales only twice a year in the shops but what about on line?

For most retailers - who are forbidden to market goods for below the price paid for them - it’s a huge frustration, but for online discount fashion retailer Vente-Privee.com, it has proved a golden opportunity.

The company, whose name means “private sale”, organises online flash sales for 2,000 brands ranging from Lacoste to Reebok and Fred Perry and, taking advantage of a twist in trading laws, has become a national sensation. Shops in the high street are watching in wonder, and probably thinking how unfair it is.

 Val says I have looked at the site and quite honestly I think you would have to be a shopaholic to be bothered.

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