After the "riots" in Intermarche supermarkets following the 70% reductions in the price of Nutella and Pampers, the store has decided not to have any more such promotions. There are doubts about the legality of such sales as retailers are not allowed to sell at a loss except in specific circumstances. It may be that Intermarche negotiated a deal with the suppliers to allow a reduced margin, but they still needed to meet the rule demanding that the item have been offered at the higher price within the preceding 2 months.
The "grandes distributions" (supermarket chains) have all signed an agreement ahead of a new law to limit disloyal competition, but the ministers claim that such agreements are systematically flouted, because the extra trade in other products in the stores more than makes up for the losses.
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