Saturday 12 October 2013

All about advertising and all about giving.

Chris  says 
 Is it worth adding that, in response to their cheque made out to Via Sahel or Liberté des Anes, advertisers will receive an official receipt entitling them to offset their donation against any French income tax they pay? Which may make them feel like donating even more.
Val says  I will add that in the advertising  section but generally for small amounts I am not sure if either charity would issue receipts, I will check. I know at the end of the year Jean Marie Nosal sent us one for our monthly subscription which  ends up  we pay  240 euros a year. We can then claim back 75%  which would mean we would get back 180 euros.  This only works with approved associations of which both of TAG charities are.  So I suppose if you pay for an advert on TAG, 4 times a year at 140 euros you  could get get back up to75%.
Malc found the article below which discusses if tax relief on donations helps the giving of donations. The French do not seem to have a culture of giving and this seems to be supported by this article.
You dear reader are the opposite and we are making great strides into helping children and donkeys.

Article in the Wall St Journal
Certainly, the evidence across Europe is mixed. With the exception of Ireland, tax relief on donations in Europe mainly benefits the donor, rather than the charities. But whether or not it encourages higher levels of generosity is unclear.
There's an enormous mix of regimes across Europe from Sweden, which has no relief on donations, to France, which operates a generous tax credit. French donors can offset between 66% and 75% of the value of their donations against their tax bill.
But when the Charities Aid Foundation compared donations in 12 countries, it found the French gave the smallest amount as a proportion of their gross domestic product, lagging behind Ireland, the Netherlands and Germany, all of which have less-generous tax perks for donors.
Jean-Marie Destrée, a director at Secours Catholique, one of France's biggest charities, says this has been true ever since the relief rates were introduced in the mid-1990s. "Even though the relief was very generous, the amount given by people didn't really increase that much," he notes.
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