Supermarkets, hairdresser, airlines: all ask for your "carte de fidelité" (loyalty card) because not only they know more about you, but to keep you coming back because you make savings. Makes sense, so thought the drug dealers in the Val-plan quarter of Marseille. Buy 10 cannabis roll-ups and get one free. Bring your card to be stamped. Other inducements include a free lighter (briquet) for 20 euros spent, 6 cigarettes for 30 euros spent.
Police say they have no evidence of these marketing methods having not found such a card on arrested people or in searches of premises.
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