If so you are likely to be aged 60+, according to the company Societe who are the biggest producers of the famous Aveyron blue cheese made from sheep milk. In fact sales are diminishing year on year (even when there are more and more 60+). The company wants to market a "bleu de brebis", without the appellation of Rocquefort, which has angered some local representatives, notably Jose Bove.
The European deputy for the ecology party is worried that the cheese represents an attack on the oldest appellation on any French food product, the type and origin having been protected since 1925.
Societe on the other hand claim that without the new product the whole future of Rocquefort is in jeopardy.
M Bove says he will pursue his case through the courts if necessary.
